The Drive-In Experience

The Drive-in Experience at Woodbury Common Premium Outlets is a three-weekend event series bringing people together safely in a time of social distancing. I created designs for digital, print, and video to push the Halloween theme.

Social Campaign

Launch graphic: a drive-in screen showing a US map of tour cities beside a retro mint car, captioned We'll See You Soon

Story slide inviting viewers to imagine 1966 at the first ever drive-in theater, with a two-tone classic convertible and a carhop server

Companion slide imagining 2050 at a concert in a flying car, the car set over a yellow sun on red

Marquee-bulb frame around the line Doesn't matter which one sounds more exciting

Art deco plaque reading Drive-In Experience will give it to you all and more, on pink polka dots

Starburst plaque carrying the line This is going to be one for the history books

Sign up to join the ride slide with Link in Bio on a red plaque, framed by arcs of coloured dots

Halloween slide announcing a haunted drive-thru and tricky trivia, with a cobweb and bats on orange stripes

Ghostober slide promising ghoulish food and family movies, with cartoon ghosts, bare branches and a crow

Gravestone silhouette carrying the line Fun for everyone, yesssss, against orange stripes and bats

Slide about taking the shopping experience to the next level and driving in, over a row of gravestones

Limited tickets available slide set on a ticket shape, with bats overhead and a spider below

Halloweekends Key Art

Halloweekend key art: the mint car under a projector beam with ghosts, bats and a pumpkin, listing three themed weekends at Woodbury Common

Halloweekends banner listing themed movies, trivia, karaoke, raffles and prizes, with film posters and a gravestone framed by skeleton hands