MASC Hospitality

MASC Hospitality is a NYC-based hospitality group that specializes in food-based events and innovative food concepts. I created designs for the brand's website and social presence, as well as creative development and logo design for their sub-brands EXPDT and The Sandwich Festival.

Brand & Event Identity

Outlined MASC lettering tiled behind a torn-paper strip reading Serving the Love-to-Eat Community, with wine glass, fork and knife icons
Bronx Night Market collage carrying the tagline Real Food, Real People, Fo'Real, with illustrated fries, hot dog, pizza slice and a food cart
New York Drive-In Experience banner with red pennant flags, cartoon cars and a grey Manhattan skyline

The Sandwich Festival

Sandwich Festival Coming Soon banner beside a US map pinned across a dozen cities
Sandwich Festival logo: a hand-drawn sub roll topped with an olive pick, the name split across the upper and lower bun
Sandwich Festival banner pairing line-drawn figures with photographed sandwiches on a coral and yellow ground
Sandwich Festival banner tiling two dozen photographed sandwiches over an orange checkerboard
One-colour variant of the Sandwich Festival logo with the fillings left as line art
Sandwich Festival drinks banner: sketched glasses, cans and iced drinks circling the logo on concentric red and yellow rings
Sandwich Festival collage with the MASC mark, a pinned US map and hand-lettered NYC and LA

EXPDT & the MASC Brand Family

EXPDT logo in heavy letterforms shading from dark green to mint, above the line The Business of Food, Accelerated
MASC Hospitality Group brush-circle mark surrounded by taped cards for its sub-brands, among them EXPDT, Bronx Night Market and Yaffa's Kitchen
EXPDT typographic banner repeating its tagline in fading green rows with a single line picked out in solid black
EXPDT collage with the framed logo, its repeated tagline and the MASC mark on speckled grey paper
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