Bullion Shark

As the sole designer for the company, I acted as both the Art Director and Graphic Designer. I conceptualized and produced every graphic across their website, social media, web and print advertisements, and sub-brands from 2021-2025. This amount of creative freedom with a "simple" brand style allows me to constantly challenge myself to evolve the brand's visuals. Bullion Shark caters to majority conservative leaning 55+ men, so I try to tread a fine line of appealing to their more traditional, "outdated" styles while using a modern approach to design. Below are some samples of the multitude of materials and graphics I have produced for Bullion Shark.

Custom Coin & Packaging Design

I created many custom coin designs and packaging for other companies via wholesale and for in-house e-commerce sales.

Colorized Silver Eagle from the Revolutionary War release, obverse and reverse shown beside its aged certificate of authenticity

Civil War release of the colorized Silver Eagle, Liberty over a period flag and the eagle over a campaign map, with certificate

World War I release, Liberty in a helmet over a service flag and the eagle over a poppy field, with certificate

World War II release, Liberty in a soldier's cap and the eagle over a flag-raising scene, with certificate

Hunter release from the second series, Liberty in a vest in a forest and the eagle over camouflage, with certificate

Protector release, Liberty in tactical gear over the flag and the eagle on a stars-and-stripes shield, with certificate

Sharpshooter release, Liberty in a duster in a frontier town and the eagle among saguaro cacti, with certificate

Certificate and coin-specification cards from across the series, tiled diagonally to show the set

Copper coin design with a cartoon hippo face embossed in relief on a stepped circular field

Year of the Horse lunar coin, a patterned gold horse on red inside a meander border

Ruthenium Mint die in gold serif lettering on a black ruthenium field, ringed by stars

Chinese cash coin set styled on wood with a bronze dragon, pairing an information card with two encapsulated coins

Display card for the cash coin set, two square-holed bronze coins over a misty Great Wall photograph

Information card for the cash coin set, explaining their casting and history over a Great Wall sunset

Front of a mystery coin pack, a fan of world coins on a scorched parchment pouch with an edition limit

Reverse of the mystery pack, three slabbed sample coins above a contents note and an endorsement

Label Design

Some examples of custom mockup labels in the style of NGC, PCGS, and ICG designed for various other companies that wanted to wholesale through Bullion Shark.

Label variant carrying the broadcaster artwork full-bleed across the panel behind the coin details

Slab label mockup with an iridescent holographic band, holding a rainbow-toned Indian Head cent

Slab label mockup styled as a comic-book panel, a hand-lettered burst on an orange radial ground beside the grade

Lunar-themed label mockup on a red and gold dragon-patterned band, holding an Australian Year of the Dragon coin

Label mockup banded with a colonial harbour engraving, holding a corroded copper Dutch East Indies duit

Prismatic label mockup, the coin and label both set against shattered holographic foil

Label mockup banded with a collage of world postage stamps, holding a Spanish stamp-money disc

Promotional Inserts

A few examples of custom "story cards" I designed and created the imagery for that are folded and inserted into presentation boxes with each coin. I wanted each cover to match the theme of the coin it goes with while feeling like a luxe insert to elevate the customer's experience.

Folded story card for Roman coins, its cover a duotone emperor bust in tan, purple and red

Pirate Money story card, a skull and crossed cutlasses over a treasure map beside a panel on the Strait of Malacca

House of Constantine story card pairing a sunlit Roman colonnade with a short life of Emperor Constans

Desert Patina card opened flat, the duotone emperor bust rising from desert dunes beside the explanatory panel

Fall of Rome story card, weathered temple columns in teal and terracotta beside a note on Valentinian II

Hand of God story card, a gilded figure cupped in an open palm beside a panel on the Manus Dei motif

Madonna and Child story card, a marble sculpture against golden rays with the coin inset at the corner

Web Banners

Here is a selection of web banners that were created for the website homepage carousel, category links, mid-page banners, etc.

Live-show banner, the company's host photographed beside slabbed and loose coins with the broadcast schedule and a watch-now button

Gold rarity banner pairing a slabbed high-relief double eagle with its presentation box and numbered certificate on a gold bokeh field

Hand-signed proof eagle banner over a furled flag, with an arrow flagging a free privy-mark coin with purchase

Black-label proof eagle banner showing the slab, a close-up of the privy mark and the boxed set, over a bald eagle

Small Coin Values tile, white type boxed over desaturated scattered coins and a rising arrow

Rare Coin Auctions tile, white type boxed over a gavel and stacked gold coins

State Quarters category banner, three quarters on a cream panel beside a gold view-all button

Morgan Silver Dollars category banner, a Morgan obverse on cream beside a gold view-all button

Lunar eclipse banner, the colorized eagle obverse and reverse against a blood-moon photograph with its certificate card

Print Materials

I regularly designed flyers, postcards, business cards, and inserts for print. I have also fully designed a 12-page catalogue that reached widespread distribution.

Two-sided membership flyer, the charcoal face setting out silver and gold tiers with their monthly price and benefits, the reverse carrying support details

Promotional card for a hand-selected signature label, pairing a portrait and reproduced autograph of the grading service's chairman with a QR code

Indian Head Cent collector's checklist, dates grouped by variety across five columns above a mint mark key

Jefferson Nickel checklist on the same template, a dense run of dates from 1938 to 2005 with variety subheads

Daily Promotional Email Graphics

I worked extensively with email templates in Mailchimp and Sendlane, and created unique email graphics featuring a daily product special, marketing funnels, special email blasts, and other sales the company runs. The daily promotional designs needed to be eye-catching and over-the-top to garner sales from the elderly demographic. Here are some examples of the 1,000+ email graphics I created during my tenure at Bullion Shark.

Semiquincentennial email, a golden buffalo proof shown at three sizes with its certificate and anniversary card against fireworks

Rewards programme email, a row of classic coins beside a screenshot of the referral panel and a join-now button

Astronaut-signed dollar email, the signed slab and coin reverse beside a mission portrait, set against Earth from orbit

Silver certificate email showing two 1928 notes face and back, the green reverse design that gives them their nickname

Limited restock email, a green-label slab beside a magnified circle isolating the star privy mark, with partner logos across the top

Hand-select signature email pairing the signed slab with a portrait of the grader and a close-up of the eagle privy mark

Mother's Day email, the watercolour rose cards raised on white plinths against lilac blossom, flagging the gold hearts

Google & Meta Ad Campaigns

Examples of PPC Google and Meta ad campaigns in two placement sizes

Vertical ancient coins ad, a slabbed Athenian tetradrachm and Roman nummus angled over sepia ruins

Square wheat penny ad, a slabbed 1952 cent beside enlarged obverse and reverse over a brick wall

Vertical cut of the wheat penny ad, the enlarged coin faces overlapping the slab against brickwork