The Bronx Night Market

Named "the best outdoor market in NY" by the NY Times, the Bronx Night Market is a seasonal celebration of food in the Bronx, with an engaging community of over 25k followers. I created designs for the campaign and launch of the 2020 season, including the materials for their partnership with Truly.

Campaign & Partnership Graphics

Spanish-language partnership graphic asking Cual es tu sabor, the market's neon logo above four hard seltzer cans on a pink-to-blue gradient
Animated sticker reading Are you a Bronx foodie in black and magenta rounded caps
Black tee printed with BXNM as four subway-line bullets above the market name

Real Food, Real People, Fo'Real

Real Food banner in magenta caps over a photo collage of fritters, fried chicken, gyros, skewers and loaded fries
Real People banner in magenta caps over a collage of market visitors eating and posing between the stalls

Season Announcements

Fo'Real banner in blue caps over a collage of vendors, crowds and market dishes
Safety guidelines poster setting out eight distancing and mask rules as icon-and-text pairs between gradient bands
Story slide directing followers to the link in bio, with a soda bottle and drink cup illustration
Story slide introducing a list of five unlikely spots to feed your soul, on pale blue with cloud shapes

Vendor Spotlight Stories

National Hot Dog Day slide with illustrated hot dogs, some line art and some coloured, scattered across confetti dots
Line-drawn New York hot dog cart, its awning lettered as the vendor's name above a note that it is an independent city vendor
Slide noting the cart is run by a father-daughter duo, ringed by ketchup and mustard squeeze bottles
Slide describing the pair as disabled Marine veterans, above the Marine Corps emblem
Slide about the vendors serving the tourists of New York, with a line-drawn city skyline
Slide placing the cart right outside the Metropolitan Museum of Art, drawn in outline beside the museum facade
Slide asking after customers' favourite topping, scattered with condiment bottles and pickle slices
Answer slide revealing ketchup, a red bottle squeezing a line along a hot dog

Merch Drop

Closing slide asking followers their favourite way to top a hot dog, with three hot dogs above the cart
Square National Hot Dog Day post, the vendor cart drawn in outline under an arc of blue lettering
New merch alert slide, the announcement set in a blue cloud over a grid of branded caps, beanies, tees and crewnecks
Merch drop slide with caps, beanie, tee and crewneck in pink and blue circles above a branded event tent
Merch drop details slide giving the weekend hours and Fordham Plaza location over a tiled grid of branded apparel
Back to Top